This is a story about how selling isn’t all about measurable ROI or tried and true closing techniques.
It was a warmer day. Blue skies. I remember feeling cautiously optimistic. This had the potential to be one of, if not the biggest, clients our little startup had brought in to date.
Today I want to talk about one of the most undervalued - yet most important - skills business owners can learn. And that is copywriting.
So, first, what is “copywriting” exactly? Copywriting is simply the message you create for your market. Copywriting can mean the words on a page, it can mean a script for a video or audio broadcast…it can mean the words on your website or in your mail piece. It is the words in your ads…basically any time you are writing in order to promote your product or service....one of the most undervalued - yet most important - skills business owners can learn...is copywriting.
