Having your own business and being an entrepreneur is not the usual 9-5 work grind but rather a 24/7 with no days off job. As demanding as it is, it’s hard to keep tabs on everyday to-do list while thinking of more ways on how to make the business more profitable.  Thanks to technology and globalization, an […]

I graduated from Boise State University in December of 2002 and launched my first marketing company in August of 2003. My degree was in International Business, a degree I chose because I speak Spanish fluently and could test out of the language requirement, saving me a semester’s worth of language classes credits. A dumb reason […]

Last week I had the opportunity to go to an event put on by ClickFunnels as part of their 2CCX Coaching program. The 2CCX is a high-end coaching program that consists of online training, mastermind groups, one-on-one coaching, live events, and more. It costs $30,000 a year, so it's not for the faint of heart. […]

This is a story about how selling isn’t all about measurable ROI or tried and true closing techniques. It was a warmer day. Blue skies. I remember feeling cautiously optimistic. This had the potential to be one of, if not the biggest, clients our little startup had brought in to date.

Today I want to talk about one of the most undervalued - yet most important - skills business owners can learn. And that is copywriting. So, first, what is “copywriting” exactly? Copywriting is simply the message you create for your market. Copywriting can mean the words on a page, it can mean a script for […]